Anything computer-related can be made social and shareable, and gaming is no different. Amazon's game live streaming service Twitch has proved immensely popular and now Google is ready to put up some competition with YouTube Gaming.
Starting tomorrow (26 August), head over to YouTube Gaming and you can start a stream of your own or watch other gamers play. Of course there will also be an app, and Google is aiming to create "the biggest community of gamers on the web".
The service is not just about live streams. Google promises individual pages for more than 25,000 games as well as dedicated channels from game publishers. Everything is taken care of using HTML5, and YouTube Gaming manages to upstage Twitch with a DVR feature that allows for the buffering and rewinding of streams.
Clearly Twitch has something of a head start, but YouTube Gaming has the clout of Google behind it; YouTube is already a popular destination for gamers looking to share their gaming footage.