With Guided Search, Is Pinterest the Next Search Engine?

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Is Pinterest vying for a spot as the “subsequent” search engine? This week, it revealed that it might be rolling out guided search on Pinterest.com, identical to it did for its cellular app back in April. Guided search is a strategy to actively uncover content material on Pinterest, versus simply passively scrolling the residence feed, for instance.

“Now once you seek for one thing, descriptive guides will enable you to sift via all the good concepts from different Pinners,” Pinterest stated in its announcement. “Scroll via the guides and click on any that look fascinating to steer your search in the proper path. You is perhaps stunned the place you find yourself!”

Pinterest has additionally expanded its search bar to make it a extra outstanding function on the site. Here’s a quick video to show how guided search works:

 

All of those changes to Pinterest performance over time exhibit the site’s imaginative and prescient for the future. Pair guided search with the “interests” feature that goals to supply extra related content material to customers based mostly on pursuits, and you may see the beginnings of an engine that could possibly be a go-to useful resource on the subject of the sort of data Pinterest collects.

Other notable strikes by Pinterest in the previous yr embrace the launch of its Place Pins, which catapulted the platform right into a community ripe for native advertising. Place Pins allowed manufacturers in the hospitality business to function resorts, eating places, and bars in Pinterest’s interactive map, discoverable by customers when they’re planning a visit, for instance.

Pinterest described it as an area engine, of types, saying, “Place Pins have been designed to mix the lovely imagery of a journey journal with the utility of a map on-line so you’ll be able to share it with associates. You can entry them from anyplace in your smartphone, too, which suggests yow will discover new locations on the go and even get instructions! Place Pins additionally embrace additional particulars like the handle and telephone quantity proper on the Pin so you’ll be able to simply pull up helpful information on a weekend journey or earlier than an evening out.”

What’s subsequent for Pinterest? According to reviews, the company hired former Apple employees to lead the company’s engineering and design departments:

Michael Lopp, a key participant on the MAC OS X engineering staff, takes the lead for Pinterest’s engineering workforce, drawing upon his expertise at Netscape, Symantec, and Borland. Lopp will lead the Pinterest technical staff with a give attention to product improvement and scale.

Pinterest says guided seek for Pinterest.com can be obtainable in English to everybody over the subsequent few weeks.

 

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