o are you ready to start writing a blog? Writing a blog isn’t hard, but writing a blog that attracts customers is very difficult.
Blogging is one of the most cost effective ways for your business to reach your ideal customer via search engines and social media.
A successful blog post starts with a simple brainstorming session, and a desire for answering interesting questions. One basic blog writing tip: Always answer the right questions.
Here are my eight tips for attracting customers to your blog:
#1: Understand The Path to Purchase
The path to purchase is a decision making process that connects consumer demand to what shoppers buy. At the beginning of the customer journey, organic search helps customers gain awareness of your business. In the middle, it creates desire and boosts interest. And at the end, it helps to seal the deal.
The customers path to purchase has grown more complex, touching many different marketing channels. Your blog you can reach consumers at any stage of the path to purchase.
#2: Focus on Customers Who Matter Most
Take time to figure out which products and services your business offers that net the biggest profit and blog to those customers first.
Real Life Example
I have a client who sells two products. Product A costs $3500 and Product B costs $150. We found he was spending more time and money advertising Product B.
We maximized his ROI by focusing on generating leads for Product A only. This lead to more revenue with less effort in a shorter period of time.
Every business has their Product A and Product B. Take time to figure out whats more profitable for your business.
#3: Find the Questions Your Customers are Asking
Start researching on Q&A sites like Quora to find out what people what to know about your business.
Then check out Yahoo! Answers to find more questions people care about.
This may seem boring. But if real people are taking the time to ask the questions, why not take the time to answer them.
#4: What Are People Reading on Your Blog?
Use Google analytics to look for blog posts with high traffic and low bounce rates. Check those posts for consistencies in the headlines, titles, and content. That’s why people are coming to your website and what they are reading.
Monitor your social media channels for trending topics to see if past blog posts got more attention than another. Do a little research, look at who commented on it, retweeted it, and use that to choose the topic of your next article.
#5: Hook Your Readers
Just because your competition writes boring blog posts, doesn’t mean you have to. Make sure your headline is clear. The right headline can improve your click through rate. If people don’t know what they are reading, they will leave. If possible incorporate words people would search on Google to find your blog post.
If you can’t grab someone’s attention within the first few sentences you write, you have lost them. Put personality and your experiences into what you are writing.
If you are having trouble writing headlines check out these headline formulas.
#6: Write Interesting Content
The quality of your content has a higher priority over length. Writing one article people want to read versus 10 than no one reads is a better investment of time and resources. When people see value in what they are reading they will stay longer on your website.
Content Writing Tips
- People don’t want to read a blog post about how awesome you think you are. They want to read how your products benefit them, or get answers to questions.
- Nobody knows your business better than you do. To start, write down the products and services your business offers. Your first blogs can be about each product and service that you offer.
- Your blog posts should contain detailed content on your topic. These details set you apart from other blogs and tell readers and search engines you know your trade.
- If you are having writers block ask the traditional “who,” “what,” “when,” “where,” “why,” and “how” questions, and spent a little bit of time brain storming on how to make them interesting.
Quick Topic Ideas for Any Industry
1. Benefits of [service] in [location]
2. How to [blank] from [blank]
3. How our Emergency [service] is Different than [competitor]
4. Here is a Method That is Helping [blank] to [blank]
5. Get Rid of [problem] Once and For All
#7: Make it Shareable
Take some time and study the content that get’s lots of engagement on your favorite sites. Knowing what works for them will help you come up with topic ideas. Don’t expect your blog post to go viral, but retweets and shares help amplify your brand for free.
#8: Take Another Pass
Once you have written your perfect blog post, do yourself a favor and read the post out loud for continuity and flow issues. Go the extra mile and weed out flat words and boring adjectives.
Just because you published a blog post doesn’t mean you can’t expand on your content. I routinely update my blog posts when new information and research becomes available.
It’s not always about the budget you have to spend on online marketing, it’s about the time and effort you put into it and the impact it has for your customers and business.
Consider your blog as a part of your overall marketing campaign instead of a separate entity. Use it as an opportunity to cements your reputation as a leader in your field.
Hopefully my experience will help you engage customers, build relationships, and ultimately keep your business at the top of their mind and search engines.