Tag: SEO

SEO: How to Maximize the Long Tail

Ecommerce sites are naturally suited to target the long tail of organic search performance. How you optimize your site determines how long its tail could be. The long tail of marketing also applies to SEO. Image: Longtail.com. The long tail of search refers to author Chris

A Brief Guide to Contrarian Ecommerce Marketing

Repeat customers are worth more and they cost less to market to. But many ecommerce marketers focus on getting new customers rather than service the customers they already have. Image: Adobe. Search engine optimization, paid search advertising, and digital banner advertising are among the most popular

SEO: Structured Data Markup for Ecommerce Product Pages

Structured data markup enables rich results on Google and Bing. Structured data markup helps search engines identify product information and display that information in rich results, potentially increasing how many clicks the product page will earn. When shoppers search for products in a search engine like

How Link-building for SEO Fits with Content Marketing

Content marketing and link building are distinct marketing activities that can be used together. The terms “content marketing” and “link building” describe discrete marketing activities with distinct scope, strategies, and purposes. They are not the same thing. But that does not mean you cannot employ both

SEO: 22 Tools, Tutorials for Bing

If all of your search marketing efforts are on Google, you could be missing out on Bing. It accounts for roughly 20 percent of all U.S. desktop searches, according to comScore. Bing Webmaster Tools offers a full suite of advanced tools and useful tutorials to help

How to Improve Your Revenue Using Video Ads

As a marketer, you always want to be ahead of the curve. The most effective tactics are always the ones that the majority of marketers either haven’t adopted yet or haven’t been successful with yet. One of the current tactics that fall into that category is

How to Create Custom Permalinks in WordPress

Do you want to create custom permalinks in WordPress for posts, pages, and other post types? Recently one of our readers asked if it was possible to create custom permalinks in WordPress. Permalinks aka your page URL structure plays an important role in SEO. In this

5 Ways to get SEO Traffic in a Hard Niche

It’s one of the biggest challenges when it comes to SEO. You can read about tons of different SEO tactics on various blogs, but will they work for you? After all, that’s the important part. Not everyone wonders about this because they know that common SEO