A new study by consumer research firm MusicWatch finds that 77% of iOS users in the United States are aware of Apple Music, ด้วย 11% currently using the streaming music service. นอกจากนี้, among those that signed up for Apple Music’s three-month trial, 48% said they are no longer using the service and 61% reported they have turned off the auto-renewal subscription option in iTunes.
Apple Music has attracted more users from Spotify Premium than ad-supported services such as Spotify Free and Pandora:
More than one quarter (28 percent) of Spotify Premium customers also use Apple Music, but the draw from popular ad-supported services is more modest: Just 11 percent of Spotify Free users, และ 6 percent of Pandora users, now use Apple’s offering.
“In terms of benchmarking Apple Music, 40 percent of iOS users are buying digital downloads from iTunes, suggesting trial of Apple Music could be higher,” said Russ Crupnick, managing partner of MusicWatch. “That’s the disadvantage of not being the first mover in a market where very good services currently exist.”
While nearly half of iOS users that have tried Apple Music are no longer using the service, with some maintaining their loyalty to Spotify, Pandora and other rivals, the study finds that 64% of current users said they were “มาก” หรือ “very likely” to pay for an Apple Music subscription following the free trial period, which concludes on September 30 for those that signed up on launch day.
The research study also claims that 30% of Apple Music users listen to Beats 1, ในขณะที่ 27% use Apple Music Connect. MusicWatch’s data is based on an August 2015 survey of 5,000 สหรัฐอเมริกา. consumers age 13 และมากกว่า, and the results were weighted to the U.S. population. The research firm has been cited by publications such as นิวยอร์กไทม์ส, Wall Street Journal และ ฟอร์จูน.
ปรับปรุง: ในคำสั่งการ หมิ่น regarding this survey, แอปเปิ้ลกล่าวว่า 79 percent of people who signed up for the Apple Music free trial are still using Apple Music.