Split Testing in Google Analytics Tutorial

Let me reply the primary query that pops into your thoughts right away!

What is Split testing?

Split testing is a option to check P totally different model of a website/squeeze web page/Sales web page to see which considered one of them performs higher in phrases of CTR(Click Through Rate).

You can do minor or main modifications to their net pages when cut up testing totally different model, you do that by both altering photographs, colours, placement and the physique copy(your advertising textual content-mumbo jumbo) and see which one will increase the speed of the motion you need carried out( More individuals clicked the inexperienced coloured button model than on the blue coloured button model)

Here is an instance of a what P variations of the identical website might seem like:


(Image is of some cut up testing that was achieved to HighriseHQ)


How can I do cut up testing free of charge?

Lets be completely trustworthy, there are a bunch of entrepreneurs on the market making an attempt to promote “premium cut up testing merchandise” that do just about every part free options already do for properly… free 🙂

What we're going to do is to make P variations of a single product eCommerce website(Simple HTML with a PayPal Buy Now button), for this specific check i'll use a website which were up and operating for a couple of weeks already.

The website we're going to be cut up testing sells an Electronic cigarette package referred to as a “Lavatube”, don’t panic when you've got no clue what any of meaning, it's a new area of interest that I occur to have a bit of data on and is making an attempt to capitalize on.

The Website seems like this proper now

(Click to enlarge)

split-test-original     split-test-variation1

Left: Original – Right: Variation

Since I am simply doing this for demonstration, All i'll do in the 2nd model of the website is to rearrange the “Kit Includes” and “Shipping” Section and transfer them over the picture of the entire package.
This model of the webpage i save as index2.html and add to my net server.

After the variation have been uploaded to the online server, I go into Google Analytics and enter the account for the website i need to cut up check.

I then comply with these step.


  1. Click Behavior.
  2. Click Experiments.
  3. Enter the URL of the web page you need to cut up check(in my case it's index.html).
  4. Click the blue “Start Experimenting” button.
  5. Name your experiment, I put “Split Test”.
  6. choose your “Objective for this experiment”, I am going to create a brand new goal.
    1. On the Goal Setup web page click on on “Custom”, then “Next Step”
    2. Give your aim an outline, I need to monitor the gross sales rely for each web page variation, subsequently i give it the identify “Purchase”.
    3. The approach my website works is when the consumer has ordered the product by way of the straightforward Paypal purchase now button it can redirect the consumer to thankyou.html, so that is the web page we need to examine if anybody have visited. so we select Type: “Destination”, then click on “Next Step”
    4. Enter the trail to your thanks web page, my web page is on http://mywebsite.com/thankyou.html so I ought to solely enter thankyou.html Into the textual content field.
    5. I ignore all the opposite choices and click on “Create Goal”
    6. Now I press the “again” button in my browser P occasions(as a result of it’s quicker).
    7. I choose the target I simply created in the dropdown menu.
  7. The proportion i need to cut up check is 50%
  8. I ignore the superior settings and click on “Next Step”
  9. In the “Variation B″ space i enter the URL to my variation, which in my chase is http://mywebsite.com/index2.html, Click Next Step
  10. I need to manually insert the code, so I click on on the “Manually insert the code” button.
  11. Copy paste the code into the <HEAD> of your net pages that you simply need to check(the unique and any variation that you simply’ve made)
  12. Now click on on “Start Experiment”.
  13. Your experiment will now begin and half of your guests will see the unique, and half will see the variation, by default Google Analytics will run this experiment for two weeks.


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