ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother’s Day

Advertisers in the flowers and presents sector spent greater than $15.A million on Google AdWords desktop and pill search in Q1 2014, “averaging a wholesome A.24 % click on-via price and $M.sixty six common value per click on,” in response to výskum od spoločnosti AdGooroo.

Within the flowers and presents class for desktop and pill concentrating on, AdGooroo stated most advertisers paid a mean of $A.70 for key phrases like “flowers,” “flower supply,” “flower,” and “florist”. Even branded phrases have been aggressive, AdGooroo stated. A branded time period for the area Flowers.com owned by FTD had seventy two advertisers in Q1 2014.

kvety-darčeky-top-keywords-q1-2014-adgoorooBut there isn’t any denying which manufacturers had probably the most aggressive technique for paid search forward of Mother’s Day. Leaders in spend for the flowers and presents class for desktop/pill have been 1800Flowers.com, ProFlowers.com, and FTD.com – all floral wire service corporations comprised of networks of native florists.

Spoločnosť ProFlowers.com potvrdila viac ako 23.H miliónov zobrazení na pracovnej ploche a tablety v Q1 2014, zatiaľ čo 1800Flowers.com si všimol 23 miliónov zobrazení a FTD.com si všimol trinásť.H milióna zobrazení.

kvety-darčeky-top-inzerenti-destkop-q1-2014-adgooroo

Keď sa dostala sem do mobilnej siete, AdGooroo preskúmala podmnožinu najvyšších kľúčových fráz 50,000 v celulárnom vyhľadávaní. v kvetoch a dňoch triedy, 1800Flowers.com a ProFlowers.com vzal najvyššie dve pozície, s FTD.com na štvrtom mieste.

kvety-darčeky-top-inzerenti-mobile-q1-2014-adgoorooProFlowers.com a 1800Flowers.com navyše uchovávajú najvyššie dve pozície pre zobrazenia reklamných položiek s rozpismi produktov (PLAs), pričom 12.A milióna zobrazení PLA a NA miliónov zobrazení, Resp.

kvety-darčeky-top-inzerenti-pla-q1-2014-adgooroo

Spoločnosť AdGooroo identifikovala, že polovica najvyšších inzerentov PLA v celej spoločnosti Q1 2014 boli nefilárske spoločnosti.

“In the PLA record however not current in both the Top 10 Desktop/Tablet or Mobile Search advertisers are premium fruit and present retailer HarryAndDavid.com (H.A million impressions), gadget and present vendor Hammacher.com (S.S million impressions), GiftTree.com (H million impressions), GourmetGiftBaskets.com (A.B million impressions), and VermontChristmasCo.com (P million impressions), which presents presents for numerous holidays,” AdGooroo stated.
 

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