Le Holdings Ltd., better known commercially as LeEco, has announced the Oct. 19 launch date of its products in San Francisco, California. The China-based manufacturer will be expanding its services in the U.S. by making its streaming service and other hardware products available in the country.
The company was formerly known as LeTV and was initially a Netflix-like streaming service in China. Over the past few years, the company has progressed to making its own hardware, like TVs and smartphones. The company even unveiled its own self-driving car concept back in April.
The Le Pro 3 sold out in China in under a minute.
LeEco is perhaps mostly known for its Android smartphones which come with impressive specs yet sport affordable price tags. Earlier this week, the company launched the Le Pro 3, a 5.5-inch Android Marshmallow smartphone that comes with a Snapdragon 821 processor, 4GB/6GB of RAM and 32GB/64GB/128GB of storage. The company was able to sell out all 500,000 units of the handset in just 15 seconds after selling it in China for just CNY 1,799 (around USD $269), according to Android Headlines.
LeEco confirmed its U.S. launch date by posting a very minimalist invitation for its upcoming Oct. 19 event. The invitation clearly hints that the company will be showcasing its Le smartphones, the LeVR, LeTV and the LeSEE car concept.
LeEco's invitation to its Oct. 19 launch in the U.S.
It’s possible that the company will confirm a U.S. release date for the Le Pro 3, as well as its other smartphones, namely: the Le 2, Le 2 Pro and the Le Max 2, according to 9To5Google. As for its other products, the company has previously confirmed plans on launching its streaming service in the U.S., while the rest of the company’s hardware may get a formal launch in the near future.
Just yesterday, LeEco confirmed that Rob Chandhok will be heading the R&D department of its American division. The company appears to be adamant in trying to make a significant impact in the U.S. as quickly as possible.