Google’s New Home Assistant Is an Amazon Echo Killer

Google’s New Home Assistant Is an Amazon Echo Killer

Google introduced its new smart product at the company’s I/O conference, which will compete against Amazon’s Echo, and it has a simple name: Google Home.

Google's New Home Assistant Is an Amazon Echo Killer

Google Home is a personal assistant with a built-in speaker and microphone that uses Wi-Fi to connect to Google’s servers. It is designed to combine three areas into one machine: smart search, personal assistant, and smart home controller.

You can ask Google Home anything and it will give you an answer, but the breakthrough is that it will give you a contextual answer. Ask something like “what’s our nearest star” and it will tell you it’s Alpha Centauri, and if you then say “put it on the TV,” Google Home will know what you mean by “it” and bring up appropriate visuals.

Google's New Home Assistant Is an Amazon Echo Killer

Which brings us to the second area, smart home controller.

Google Home is designed to be used with popular smart home devices (e.g., Nest). You can hook it up to compatible speakers and tell it to play music in certain rooms using Cast technology, or to turn lights on or off. In a promo video, a kid walks out of his house and says “Okay Google, bye” and everything shuts off: TV, speakers, lights, etc. You can control Google Home with your voice or with Google Cast on your Android or iOS device.

Google's New Home Assistant Is an Amazon Echo Killer

The third is personal assistant.

With your permission, it will collect and organize data to see what you’re doing day to day and help out. In the same promo video, Google Home makes a ping sound and tells a woman that her flight has been delayed by half an hour. The video suggests more contextual commands, such as the woman saying a general “change my dinner reservations” and Google Home knows where you were having dinner and when that was.

Google's New Home Assistant Is an Amazon Echo Killer
Google's New Home Assistant Is an Amazon Echo Killer
Google's New Home Assistant Is an Amazon Echo Killer

The built-in speaker promises “rich bass and clear highs” according to the keynote, and its microphone is designed to work just as well across the room. There will also be interchangeable bases with different colors and materials (e.g., metal and fabric) to match your home’s vibe. Google Home is a natural extension of Chromecast, so it can access your music and movies in the cloud.

It will be available “later this year,” and you can check out the official page here. If it’s price right, it could overtake the Echo no problem.

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