Technology Blog

Google Introduces Product Ratings on PLAs

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Product Listing Ads (PLA) will now function product scores, beginning in late July, the announcement stated:

We consider these scores will assist differentiate products throughout google.com and google.com/purchasing and can assist retailers drive extra certified visitors by way of Product Listing Ads. In preliminary checks, product scores additionally helped improve click on-by way of-charges of Product Listing Ads.

pla-reviews

The announcement is looking the interval between July and October a “grace interval” by which “we’ll permit product scores to be proven throughout all Product Listing Ads the place we’ve got product evaluate data obtainable. After the grace interval, we’ll solely present scores for products from retailers who select to share their evaluations with us.”

You want no less than three critiques to be eligible, and may start submitting critiques formally, right here. Google additionally gave a spot to choose out of this function, right here.

Google Merchant assist information clarify that evaluations are “compiled from a number of sources together with retailers, third-social gathering aggregators, editorial websites and users.” The permitted record of third-social gathering aggregators consists of:

  • BazaarVoice
  • Ekomi
  • Feefo
  • PowerReviews
  • Reevoo
  • ResellerRatings
  • ShopperApproved
  • Viewpoints
  • Yotpo

Right now, availability is just within the D.J., however “we’ll introduce product scores in further nations all through 2014,” assist information say.