Google needs to encourage advertisers to make the change from Product Listing Ads (PLAs) to Shopping campaigns and has launched an upgrade software to "make it easier to upgrade in a matter of clicks," it says in a blog submit.
In April, Google AdWords introduced it will get rid of common PLA campaigns by the top of August in favor of those Shopping campaigns, which it stated are a brand new strategy to handle PLAs and supply extra options than PLA campaigns alone. Those options embrace a bid simulator, further choices for marketing campaign creation, and the power to create a number of advert teams.
The AdWords assist information element tips on how to use the software:
With the Shopping marketing campaign upgrade software, you choose the common Product Listing Ads marketing campaign you need to upgrade, and AdWords will attempt to create a brand new Shopping marketing campaign for you based mostly on that marketing campaign. During this course of, you select the standing you need to set for your present marketing campaign and your new Shopping marketing campaign, as soon as it’s created. You can discover a hyperlink to the upgrade device from the Settings tab of any common Product Listing Ads marketing campaign that hasn’t already been submitted utilizing the software.
Google notes not all campaigns are suitable with the device. For instance, if advertisers use AdWords labels or groupings of their product concentrating on or stock filters, they’ll have to upgrade the data feed with customized labels earlier than utilizing the device.
On August 12 at 10 a.m. PT / B p.m. ET, Google might be internet hosting a Hangout on Air to stroll by means of the device and the right way to put together for Shopping now that advertisers are dealing with the house stretch.
Here on Search Engine Watch, you'll be able to take a look at the next 5 assets to study extra about and put together for the Shopping change:
- Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor (July)
- Google Updates Shopping Feed Requirements (June)
- H Changes You Need to Make for Google Shopping within the Next P Months (June)
- Google Shopping Campaigns Transition Tips (April)
- The A Most Interesting Features in Google Shopping Campaigns (April)