Category: Internet Marketing

7 Elements of a Return Policy That Sells

Merchants give so much thought into making the sale that they tend to forget some of the post-sale components that savvy shoppers look for first. One of these is the returns policy — that page of text that explains to shoppers what they can do if …

Google Optimize: Setting Up Experiments

In my previous article,”Google Optimize: No Excuse Not to Test,” I explained how to get started on that platform and prepare it for testing. In this article, I’ll create a real experiment, for hands-on learning. Setting Up an Experiment Create an experiment. To create an experiment, …

SEO: Harnessing Domain Authority across Multiple Websites

Every domain acquires authority based largely on the quality and quantity of links pointing to it. When your business model necessitates multiple domains, harness them in a mutually beneficial linking strategy to strengthen natural search performance across them all. Companies that operate in multiple countries or …

Tips for Rapidly Processing Ecommerce Orders

Reduce the amount of time it takes for an online retail order to be picked, packed, and given to the package carrier, and your ecommerce business will have gone a long way toward meeting customer expectations for fast shipping. Online shoppers often want both free shipping …

Using Server Logs to Uncover SEO Problems

Sometimes websites have search-engine-optimization problems that Google Search Console, Google Analytics, and off-the shelf SEO tools cannot locate. When this occurs, I often rely on an old-school method: web server logs. What Are Web Server Logs? You may assume that Google Analytics or similar analytics platforms …

How To Create A QR Code

  What Is a QR Code Have you ever thought about creating a QR code for your business? While most of you already know what this is, some of you may be asking,”What in the heck is Jason talking about?” For those who do not know …

How To Edit Facebook Business Page Template

  Facebook Business Page In my business I have helped many clients with setting up their Facebook Business Pages. I have even done evaluations of their social media where I made sure they are set up to best utilize their page. With any social media page …

Top 7 Social Media Marketing Hacks for Small Businesses

Social media marketing, although effective, can be hard to master especially for small businesses with limited marketing budgets. Here are some tips that can help startups distinguish themselves from the competition without spending a lot: 7 Social Media Marketing Hacks 1) Content Contrast The most important …

13 Google Analytics tips for startups

  1. Google Analytics tips: Track the consumer © iStock/jirsak Here’s how to monitor the path your consumers have taken from the entrance to the exit of your website: Go to ‘behaviour’, then ‘site content’ and finally ‘content drilldown’. Like the name suggests, the entrance rate …

Google Analytics: Custom Reports, Shortcuts, Dashboards

Ecommerce merchants need easily accessible data to make quick decisions and drive more sales. But the data used by merchants differs based on their particular circumstance. They need data that is customized to their situation. In this article, I’ll explain how to assemble Google Analytics’ custom …

Using Triggered Emails for B2B Ecommerce

Email marketing is a powerful tool, one that many B2B companies do not take advantage of. Triggered emails are a good way to get started. They are event-driven, based on a customer’s behavior, typically. Once they are set up, triggered emails require no additional time or …

To Grow Search Traffic, Add JSON-LD

Presumably every ecommerce site wants to improve its organic search traffic. But a limiting factor with search engines has been their need to analyze huge quantities of HTML data, which is often complex, non-standard, and, in many cases, broken. The fact that search engines (and browsers) …

12 Tools for Snapchat Marketing

Snapchat, the disappearing messages app, may have started as a novelty for millennials. But with over 150 million daily users, and innovative new ad tools like Geofilters and Sponsored Lenses, Snapchat has become an useful network for brands to connect with followers. Here is a list …

How to Avoid SEO Disaster from a Replatform

Redesigning your ecommerce site or changing platforms is nerve racking. It’s easy to miss an important step and lose valuable organic search traffic and revenue. I have assisted many ecommerce sites with redesigns and replatforms. Most go smoothly. Many actually increase SEO traffic. But a few …

13 New Social Media Tools for 2017

Social media platforms and tools change quickly. Here is a list of new social media tools to try in 2017. There are tools to generate and curate content, launch and measure campaigns, and connect with experts and customers. Most of the tools are free or have …

15 Free Online Courses for Entrepreneurs

If you need help launching a business or bolstering your entrepreneurial skills, access free online courses from leading universities and industry experts. Here is a list of free online courses for entrepreneurs. There are courses on how to launch a business, and a variety of others …

Using Google Analytics to Optimize Shipping Rates

One of the biggest challenges ecommerce merchants face is rising shipping rates. Thanks to Amazon, consumers expect fast, free delivery. Because niche merchants do not typically have the sales volume to negotiate large discounts with UPS and FedEx, shipping costs have a much bigger impact on …

2017 Ecommerce Marketing Checklist

As your business’s ecommerce marketing starts anew in 2017, focus on a measurable strategy that will help you succeed. For many ecommerce marketers, the promotional year doesn’t really start with the calendar. Rather January is when you recover from the frantic holiday selling season and, perhaps, …