Category: Internet Marketing

How to Make High Power Keywords with Wikipedia

The Power of Wikipedia for Keyword Research The world’s biggest online information repository is also a killer source of keywords. Think about it. Wikipedia is a global collaborative, multilingual, free-access, free-content Internet encyclopedia. With 30 million articles and 18 billion page views monthly, it’s probably one …

How to Use Snapchat to Boost Social Media Engagement

Snapchat opened its doors only five years ago. Today this social media platform is stronger than ever, and it looks like its future is even brighter. However, if you’re a business owner that’s over 20 years old, there’s still a decent chance you don’t know how …

NoSQL Databases May Be Your Next Competitive Advantage

NoSQL databases offer improved performance, spur ecommerce innovation, may be less expensive than other options, and could improve management of big data. In short, your ecommerce business’s next competitive advantage could be your database. Competitive advantages are slippery things. For example, a few years ago you …

7 Elements of a Return Policy That Sells

Merchants give so much thought into making the sale that they tend to forget some of the post-sale components that savvy shoppers look for first. One of these is the returns policy — that page of text that explains to shoppers what they can do if …

Google Optimize: Setting Up Experiments

In my previous article,”Google Optimize: No Excuse Not to Test,” I explained how to get started on that platform and prepare it for testing. In this article, I’ll create a real experiment, for hands-on learning. Setting Up an Experiment Create an experiment. To create an experiment, …

SEO: Harnessing Domain Authority across Multiple Websites

Every domain acquires authority based largely on the quality and quantity of links pointing to it. When your business model necessitates multiple domains, harness them in a mutually beneficial linking strategy to strengthen natural search performance across them all. Companies that operate in multiple countries or …

Tips for Rapidly Processing Ecommerce Orders

Reduce the amount of time it takes for an online retail order to be picked, packed, and given to the package carrier, and your ecommerce business will have gone a long way toward meeting customer expectations for fast shipping. Online shoppers often want both free shipping …

Using Server Logs to Uncover SEO Problems

Sometimes websites have search-engine-optimization problems that Google Search Console, Google Analytics, and off-the shelf SEO tools cannot locate. When this occurs, I often rely on an old-school method: web server logs. What Are Web Server Logs? You may assume that Google Analytics or similar analytics platforms …

How To Create A QR Code

  What Is a QR Code Have you ever thought about creating a QR code for your business? While most of you already know what this is, some of you may be asking,”What in the heck is Jason talking about?” For those who do not know …

How To Edit Facebook Business Page Template

  Facebook Business Page In my business I have helped many clients with setting up their Facebook Business Pages. I have even done evaluations of their social media where I made sure they are set up to best utilize their page. With any social media page …

Top 7 Social Media Marketing Hacks for Small Businesses

Social media marketing, although effective, can be hard to master especially for small businesses with limited marketing budgets. Here are some tips that can help startups distinguish themselves from the competition without spending a lot: 7 Social Media Marketing Hacks 1) Content Contrast The most important …

13 Google Analytics tips for startups

  1. Google Analytics tips: Track the consumer © iStock/jirsak Here’s how to monitor the path your consumers have taken from the entrance to the exit of your website: Go to ‘behaviour’, then ‘site content’ and finally ‘content drilldown’. Like the name suggests, the entrance rate …

Google Analytics: Custom Reports, Shortcuts, Dashboards

Ecommerce merchants need easily accessible data to make quick decisions and drive more sales. But the data used by merchants differs based on their particular circumstance. They need data that is customized to their situation. In this article, I’ll explain how to assemble Google Analytics’ custom …

Using Triggered Emails for B2B Ecommerce

Email marketing is a powerful tool, one that many B2B companies do not take advantage of. Triggered emails are a good way to get started. They are event-driven, based on a customer’s behavior, typically. Once they are set up, triggered emails require no additional time or …

To Grow Search Traffic, Add JSON-LD

Presumably every ecommerce site wants to improve its organic search traffic. But a limiting factor with search engines has been their need to analyze huge quantities of HTML data, which is often complex, non-standard, and, in many cases, broken. The fact that search engines (and browsers) …

12 Tools for Snapchat Marketing

Snapchat, the disappearing messages app, may have started as a novelty for millennials. But with over 150 million daily users, and innovative new ad tools like Geofilters and Sponsored Lenses, Snapchat has become an useful network for brands to connect with followers. Here is a list …