Category: Internet Marketing

How to create the perfect 404 page

Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush – especially if your site is frequently changing URLs. 404s (…or four zero fours if you’re in the military) …

How to Incrementally Move an Ecommerce Site to HTTPS

In October, Google Chrome will release version 62, which will warn website visitors with a “Not Secure” message when they type in data — such as site searches and newsletter signups — on pages without HTTPS. Chrome will issue the “Not Secure” warning to all HTTP …

21 Tools to Launch a Product or Business

If you’re launching a new product or business, get help from free and inexpensive online tools at every stage of the process — from designing and developing your product to marketing and gathering feedback. Here is a list of online tools to launch a product or …

21 Apps for BigCommerce, to Extend and Enhance

In 2012, BigCommerce launched an integration fund, which lead to hundreds of third-party apps for its platform. Recently BigCommerce launched an expanded partner program with new certification tiers —certified, premier, and elite — to strengthen and showcase app integrations. Here is a list of elite and …

The 15 best Google Chrome extensions for SEO

Google Chrome has taken a dominant position as the world’s favorite desktop browser, with almost 60% market share and rising. Its central role among Google’s vast suite of digital software and hardware has driven this growth, but users also love how customizable the browser is. It …

The Ultimate Guide to Header Bidding Wrappers

Compatible Ad Networks Best Feature In-House Setup Cost In-House Monthly Cost Best Fit Publisher Prebid Custom 60+ Most open-ended Up to $656,400.00 Up to $15,000.00 ComScore 100 publisher with large developer team Prebid Standard 60+ Most open-ended Up to $8,500 Up to $8,000.00 Publisher with strong …

Doing e-commerce: Where to Start?

Since the beginning of 2017, it’s been all about e-commerce. More and more marketers choose to try their hand at this, and a decent part of them succeed. However, don’t be fooled. e-commerce might be simple, but it’s not easy. While it stems from (or runs …

How to send money to someone using Skype and PayPal

Skype now offers full PayPal payment support, so you can transfer money to a friend or pay for services with the popular messaging app, using your humble smartphone. Just when you thought that handling your virtual cash via PayPal was as simple and efficient as possible, …

11 New Social Networks for 2017

Exploring new social networks can help you find ways to talk with your customers or team members and discover new places to promote your brand. It will also help you keep up to date on how people are choosing to communicate with each other. Here is …

9 Category Features that Boost Conversions

If you put a great deal of focus on social media, organic search, and online advertising for incoming traffic, there’s a good chance you’re not putting enough effort into a key gateway to products: the category page. While ecommerce continues to grow and evolve, let’s not …

10 Marketplaces to Buy and Sell Ecommerce Sites

Here is a list of marketplaces to buy and sell websites. There are full-service brokers to oversee the entire process, vetting the parties, determining market value, and ensuring secure transactions. There are also free and low-cost boards for buyers and sellers to find each other, perform …

3 SEO Wins (Often Overlooked) for Ecommerce Sites

There is more to search engine optimization than keywords, titles, meta descriptions, and H1s. In this post, I’ll address three valuable, and often overlooked, SEO opportunities for ecommerce sites: PDFs, store locators, and product images. PDFs and PDF Viewers Many ecommerce sites host a decent number …

SEO: 7 Reasons to Use a Site Crawler

Third-party crawlers, such as DeepCrawl (shown here) and Screaming Frog, can mimic search engine bots and uncover problems to a site that affect search rankings. No matter how well you think you know your site, a crawler will always turn up something new. In some cases, …

9 Trusted SEO Blogs

Search engine optimization is always changing, requiring constant investigation to keep up. One of the best ways to identify new trends, in addition to research and analysis on your own site, is reading the learnings of trusted SEO experts. Adding nine blogs to your daily regiment …

Supercharge Your Posting Power Using Cronycle and dlvr.it

dlvr.it and Cronycle, an inspiring platform for content curation, collaboration, and communication, have formed an exciting partnership that allows dlvr.it users to pull public feeds from numerous sources and post them on your social media accounts. Additionally, Cronycle has its own curation tools that allow you …