In 2012, BigCommerce launched an integration fund, which lead to hundreds of third-party apps for its platform. Recently BigCommerce launched an expanded partner program with new certification tiers —certified, premier, and elite — to strengthen and showcase app integrations. Here is a list of elite and …
Google Chrome has taken a dominant position as the world’s favorite desktop browser, with almost 60% market share and rising. Its central role among Google’s vast suite of digital software and hardware has driven this growth, but users also love how customizable the browser is. It …
Arguably, the biggest Google algorithm shakeup of 2017 occurred on March 8. Of all things, it was called…Fred. The sheer randomness of the name and the massive drop in traffic that many sites experienced have left a lot of marketers scratching their heads. What happened, who …
Keyword research is synonymous with SEO. I remember, back in the day, when keyword research was SEO. The recipe was simple. Use the Google Keyword Tool (now known as the Google Keyword Planner) to type in a broad search phrase. Find a keyword phrase that receives …
Compatible Ad Networks Best Feature In-House Setup Cost In-House Monthly Cost Best Fit Publisher Prebid Custom 60+ Most open-ended Up to $656,400.00 Up to $15,000.00 ComScore 100 publisher with large developer team Prebid Standard 60+ Most open-ended Up to $8,500 Up to $8,000.00 Publisher with strong …
Since the beginning of 2017, it’s been all about e-commerce. More and more marketers choose to try their hand at this, and a decent part of them succeed. However, don’t be fooled. e-commerce might be simple, but it’s not easy. While it stems from (or runs …
For a long time, there has been an ongoing argument over whether or not PageRank is a valid metric. On one side of the issue were webmasters who still used it, and to some extent Google themselves. On the other side were a whole lot more …
Skype now offers full PayPal payment support, so you can transfer money to a friend or pay for services with the popular messaging app, using your humble smartphone. Just when you thought that handling your virtual cash via PayPal was as simple and efficient as possible, …
If you put a great deal of focus on social media, organic search, and online advertising for incoming traffic, there’s a good chance you’re not putting enough effort into a key gateway to products: the category page. While ecommerce continues to grow and evolve, let’s not …
Here is a list of marketplaces to buy and sell websites. There are full-service brokers to oversee the entire process, vetting the parties, determining market value, and ensuring secure transactions. There are also free and low-cost boards for buyers and sellers to find each other, perform …
There is more to search engine optimization than keywords, titles, meta descriptions, and H1s. In this post, I’ll address three valuable, and often overlooked, SEO opportunities for ecommerce sites: PDFs, store locators, and product images. PDFs and PDF Viewers Many ecommerce sites host a decent number …
Third-party crawlers, such as DeepCrawl (shown here) and Screaming Frog, can mimic search engine bots and uncover problems to a site that affect search rankings. No matter how well you think you know your site, a crawler will always turn up something new. In some cases, …
Search engine optimization is always changing, requiring constant investigation to keep up. One of the best ways to identify new trends, in addition to research and analysis on your own site, is reading the learnings of trusted SEO experts. Adding nine blogs to your daily regiment …
dlvr.it and Cronycle, an inspiring platform for content curation, collaboration, and communication, have formed an exciting partnership that allows dlvr.it users to pull public feeds from numerous sources and post them on your social media accounts. Additionally, Cronycle has its own curation tools that allow you …
If you are unfamiliar with the term “programmatic,” in relation to advertising, it is a relatively new concept that is used to describe the use of software or other automated processes in the buying and selling of digital media. In the not too distant past, the …
With all the excitement on our original post about the next ad network to most likely go bankrupt, we decided to follow this up with a post to help you diagnose whether an ad network is about to go out of business. We know how painful …
One of the biggest risks for publishers is working with ad networks that either pay late or not at all. Unfortunately, many publishers have suffered this fate with the bankruptcies of Mode Media and Say Media. There are also many scammy ad networks that never intended …
If you’ve been blogging for any considerable length of time, you’ll know that one of the biggest challenges bloggers face is figuring out how to increase the revenue from their blogs. One seemingly obvious method to do this might be to increase the traffic to your …
The Internet has drastically changed our economic landscape. With just a website and a product or service, you can now access a worldwide market. Of course, you still need tools to help things run efficiently but – that’s where eCommerce platforms come in. They are an …
