Did you know that 55% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.” …
Search marketers rely on tools to make sense of what is a very complex, fluid environment. With the increasing importance of mobile, the list of tools grows even longer. Which platforms should search marketers use to devise a mobile-first SEO strategy? While we await the launch …
Google hosted its second Local Guides Summit for the people who contribute content about businesses in their local areas to Google Maps and Search earlier this week. It brought together 150 top contributors from 62 countries to the San Francisco Bay Area. In 2016, there were …
In 2018, Google will judge your desktop search ranking by the signals from your mobile site. Google’s mobile-first index, the algorithm update that will flip the importance of desktop sites compared to mobile, doesn’t have a launch date yet, but is said to be coming in …
Some of the best resources available to entrepreneurs come in the form of podcasts. Through monthly, weekly, and even daily shows, listeners can learn from the expertise and experiences of serial entrepreneurs and innovative thinkers. Here is a list of useful podcasts for entrepreneurs. There are …
This post will list all leading English-language social networks as of Sept. 2017. It will also indicate social networks that were added since the 2015 article, by placing “(New)” beside the name. General Purpose Social Networks Facebook continues to be the number one social network …
Google and other search engines have made it challenging to identify the keywords that drive organic traffic to websites. Jill Kocher’s article, “Understanding Google’s Keyword ‘Not Provided’ Data,” provides a history and solutions for dealing with the lack of organic search keywords. In this article, I …
Editor’s Note: We first published this article in 2015, as “28 Free Responsive Email Templates.” We updated it in Sept. 2017, below. With more of your shoppers on mobile devices, make sure your next email campaign uses a responsive design that looks good on any screen. …
Google is switching to a mobile-first index in 2018, wherein rankings for desktop and mobile devices will be based on a site’s mobile experience. Google’s “Mobile-Friendly Test” will identify if a site is mobile optimized and can, also, suggest performance improvements. Most searches on Google are …
What is an infographic? To put it simply, infographics are a graphic that gives information. Graphs, charts, pictures with statistics, even Venn diagrams are infographics. So, why do we use them? Infographics are a valuable tool to communicate a lot of information to your readers in …
We’ve talked about video, YouTube channels, and images, but why GIFs? Well, a GIF is a shorter version of a video. It’s just as appealing as a video, but takes up less time than a video and can convey your point much more quickly. Rather than …
Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you’re up against the giants. …
Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance your arguments by making your writing more compelling. It gives your readers context. And, it helps …
Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. But …
Just when you thought you understood SEO … search changed. Again. “Understood” is a strong word. Search engine algorithms change at such a rapid tick, it’s hard to keep up with the best strategies to optimize your blog to rank on the first page of SERPs. …
Can you call yourself a content marketing expert? Even if you answer “yes”, there are still lots of ways to enhance your performance. Even if you’re one of the 42% of B2B marketers that claim to be effective at content marketing, you still have a bunch …
Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. It makes sense. Google has a worryingly large share of the search engine market, especially in Europe and the US, so why would SEOs spend additional time …
Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush – especially if your site is frequently changing URLs. 404s (…or four zero fours if you’re in the military) …
In October, Google Chrome will release version 62, which will warn website visitors with a “Not Secure” message when they type in data — such as site searches and newsletter signups — on pages without HTTPS. Chrome will issue the “Not Secure” warning to all HTTP …
If you’re launching a new product or business, get help from free and inexpensive online tools at every stage of the process — from designing and developing your product to marketing and gathering feedback. Here is a list of online tools to launch a product or …
