If you are unfamiliar with the term “programmatic,” in relation to advertising, it is a relatively new concept that is used to describe the use of software or other automated processes in the buying and selling of digital media. In the not too distant past, the …
With all the excitement on our original post about the next ad network to most likely go bankrupt, we decided to follow this up with a post to help you diagnose whether an ad network is about to go out of business. We know how painful …
One of the biggest risks for publishers is working with ad networks that either pay late or not at all. Unfortunately, many publishers have suffered this fate with the bankruptcies of Mode Media and Say Media. There are also many scammy ad networks that never intended …
If you’ve been blogging for any considerable length of time, you’ll know that one of the biggest challenges bloggers face is figuring out how to increase the revenue from their blogs. One seemingly obvious method to do this might be to increase the traffic to your …
The Internet has drastically changed our economic landscape. With just a website and a product or service, you can now access a worldwide market. Of course, you still need tools to help things run efficiently but – that’s where eCommerce platforms come in. They are an …
The Power of Wikipedia for Keyword Research The world’s biggest online information repository is also a killer source of keywords. Think about it. Wikipedia is a global collaborative, multilingual, free-access, free-content Internet encyclopedia. With 30 million articles and 18 billion page views monthly, it’s probably one …
As of October 31, 2016, the much beloved and pioneer of Twitter auto-posting, Twitterfeed.com is ceasing operations. We wish Mario, the founder of Twitterfeed, all the best. They posted the following on their website: Twitterfeed will be shutting its doors on Oct. 31st. Please transition your …
Snapchat opened its doors only five years ago. Today this social media platform is stronger than ever, and it looks like its future is even brighter. However, if you’re a business owner that’s over 20 years old, there’s still a decent chance you don’t know how …
NoSQL databases offer improved performance, spur ecommerce innovation, may be less expensive than other options, and could improve management of big data. In short, your ecommerce business’s next competitive advantage could be your database. Competitive advantages are slippery things. For example, a few years ago you …
In my previous article,”Google Optimize: No Excuse Not to Test,” I explained how to get started on that platform and prepare it for testing. In this article, I’ll create a real experiment, for hands-on learning. Setting Up an Experiment Create an experiment. To create an experiment, …
Every domain acquires authority based largely on the quality and quantity of links pointing to it. When your business model necessitates multiple domains, harness them in a mutually beneficial linking strategy to strengthen natural search performance across them all. Companies that operate in multiple countries or …
Reduce the amount of time it takes for an online retail order to be picked, packed, and given to the package carrier, and your ecommerce business will have gone a long way toward meeting customer expectations for fast shipping. Online shoppers often want both free shipping …
Sometimes websites have search-engine-optimization problems that Google Search Console, Google Analytics, and off-the shelf SEO tools cannot locate. When this occurs, I often rely on an old-school method: web server logs. What Are Web Server Logs? You may assume that Google Analytics or similar analytics platforms …
What Is a QR Code Have you ever thought about creating a QR code for your business? While most of you already know what this is, some of you may be asking,”What in the heck is Jason talking about?” For those who do not know …
Social media marketing, although effective, can be hard to master especially for small businesses with limited marketing budgets. Here are some tips that can help startups distinguish themselves from the competition without spending a lot: 7 Social Media Marketing Hacks 1) Content Contrast The most important …
