Category: Internet Marketing

SEO: Google Rolls Out Mobile Popup Penalty

Right on schedule, this week Google began rolling out its intrusive mobile popup penalty, aimed at reducing the number of results that take mobile searchers to pages that use large popups or interstitials over the content they expected to find. Google’s goal is to preserve the …

Using Demographic Targeting in AdWords

Online advertising is all about getting your offer in front of the right person at the right time. Keyword-based search ads have long been the gold standard for timing, as the consumer is signaling his intent simply by performing the search. However, search engines, such as …

How to Integrate B2B Ecommerce with ERP Systems

Integrating a B2B company’s ecommerce site with internal systems can streamline operations and simplify customers’ buying experiences. Integrations offer significant benefits, but they are often difficult to get right. One of the most common B2B data integrations connects a company’s ecommerce function to its ERP software …

Using Google Analytics to Identify Fraudulent Orders

Fraudulent transactions can occur for most any ecommerce company. Larger companies can invest in sophisticated fraud protection services. But smaller merchants sometimes attempt to detect fraud themselves. Back in 2014 we addressed do-it-yourself fraud detection. The article, from columnist Erica Tevis, owner of an online gift …

3 Backend Fixes to Increase Page Speed

Page speed is an important factor in search rankings and conversion rates. Every improvement to page speed will likely result in more sales. We’ve addressed page speed at, most recently, “10 Ways to Increase Ecommerce Site Speed” and “Google Analytics: Using Site Speed Data to Improve …