Internet Marketing

If you put a great deal of focus on social media, organic search, and online advertising for incoming traffic, there’s a good chance you’re not putting enough effort into a key gateway to products: the category page. While ecommerce…

Here is a list of marketplaces to buy and sell websites. There are full-service brokers to oversee the entire process, vetting the parties, determining market value, and ensuring secure transactions. There are also free and low-cost boards…

There is more to search engine optimization than keywords, titles, meta descriptions, and H1s. In this post, I’ll address three valuable, and often overlooked, SEO opportunities for ecommerce sites: PDFs, store locators, and product images.…

Third-party crawlers, such as DeepCrawl (shown here) and Screaming Frog, can mimic search engine bots and uncover problems to a site that affect search rankings. No matter how well you think you know your site, a crawler will always turn…

Search engine optimization is always changing, requiring constant investigation to keep up. One of the best ways to identify new trends, in addition to research and analysis on your own site, is reading the learnings of trusted SEO experts.…

dlvr.it and Cronycle, an inspiring platform for content curation, collaboration, and communication, have formed an exciting partnership that allows dlvr.it users to pull public feeds from numerous sources and post them on your social media…

If you are unfamiliar with the term “programmatic,” in relation to advertising, it is a relatively new concept that is used to describe the use of software or other automated processes in the buying and selling of digital media. In the not…

With all the excitement on our original post about the next ad network to most likely go bankrupt, we decided to follow this up with a post to help you diagnose whether an ad network is about to go out of business. We know how painful it is…

One of the biggest risks for publishers is working with ad networks that either pay late or not at all. Unfortunately, many publishers have suffered this fate with the bankruptcies of Mode Media and Say Media. There are also many scammy ad…

If you’ve been blogging for any considerable length of time, you’ll know that one of the biggest challenges bloggers face is figuring out how to increase the revenue from their blogs. One seemingly obvious method to do this might be to…

The Internet has drastically changed our economic landscape. With just a website and a product or service, you can now access a worldwide market. Of course, you still need tools to help things run efficiently but – that’s where eCommerce…

The Power of Wikipedia for Keyword Research The world’s biggest online information repository is also a killer source of keywords. Think about it. Wikipedia is a global collaborative, multilingual, free-access, free-content Internet…

There’s never been a better time to ramp up your Instagram marketing efforts. The photo sharing app has blossomed into the top visual social network and has emerged as a favorite social platform for brands and marketers. Thanks to Website…

As of October 31, 2016, the much beloved and pioneer of Twitter auto-posting, Twitterfeed.com is ceasing operations. We wish Mario, the founder of Twitterfeed, all the best. They posted the following on their website: Twitterfeed will be…

Snapchat opened its doors only five years ago. Today this social media platform is stronger than ever, and it looks like its future is even brighter. However, if you’re a business owner that’s over 20 years old, there’s still a decent…

NoSQL databases offer improved performance, spur ecommerce innovation, may be less expensive than other options, and could improve management of big data. In short, your ecommerce business’s next competitive advantage could be your…

Merchants give so much thought into making the sale that they tend to forget some of the post-sale components that savvy shoppers look for first. One of these is the returns policy — that page of text that explains to shoppers what they can…

In my previous article,”Google Optimize: No Excuse Not to Test,” I explained how to get started on that platform and prepare it for testing. In this article, I’ll create a real experiment, for hands-on learning. Setting Up an Experiment…

Every domain acquires authority based largely on the quality and quantity of links pointing to it. When your business model necessitates multiple domains, harness them in a mutually beneficial linking strategy to strengthen natural search…

Reduce the amount of time it takes for an online retail order to be picked, packed, and given to the package carrier, and your ecommerce business will have gone a long way toward meeting customer expectations for fast shipping. Online…