Category: Internet Marketing
Latest digital marketing and ecommerce insight,marketing strategies such as blogging,advertising, online video, podcasting, outsourcing, social media marketing and more.
AdWords, Google’s advertising platform, is the engine driving online sales for many small and mid-sized ecommerce operations. Sellers that want to get the most from text ads in AdWords should learn simple, direct copywriting and do a whole lot of split testing. The AdWords platform has …
Have you ever typed a phrase into Google and been disappointed with the results? This collection of advanced search operators will help you narrow the results to get closer to what you’re looking for. As a search marketing practitioner, I use advanced search operators to understand …
Many websites lose reporting from one of their marketing or analytics platforms. The culprit is usually the removal of tags during updates to the sites. Tags are critical for ecommerce merchants. For example, Google Analytics has page tags and ecommerce tags. Google AdWords has conversion tags. …
As an Amazon merchant, I’m always looking for the next best product to sell — a high-potential item that no seller has discovered. In this article, I will share 17 Amazon seller tools that help source new products. Select a tool from the list, put together …
Take advantage of new and updated social media tools to enhance your ecommerce business. Here is a list of recent updates from social media platforms. There are tools for content monetization, messaging, podcasting, tagging, analytics, customer interaction, and more. Facebook Facebook is testing new tools and …
In 2018, Facebook ads can appear on Facebook itself, Facebook Messenger, Instagram, and the Audience Network. Facebook is no longer a one-option platform. Advertisers must now keep a close eye on how their ads render on all platforms. Otherwise, you might be wasting money. Consider Instagram …
In our everyday life, the term SEO takes our attention directly to Google. However, there are various other giant websites, which not only have a large user base but also have large content, have their own search engines inside of them. Be it Facebook, Instagram …
Each and every business looks out for advertising in order to expand its reach. It is one of the key pillars of marketing, convincing the audience to become customers. The most famous form of advertising is display ads. In this, the promotion of one business …
If you were browsing on the web for any particular thing about and you spent sufficient time on a particular website, there are likely chances that you see the updates from that website’s Facebook page in your newsfeed. Also, you will see the latest posts …
Almost all e-commerce website owners must have come across this at least once in their entire business life – I wish I could see what the consumers expect while browsing my store. And it’s totally justified. Knowing how your users are interacting with your website, …
If you are unfamiliar with the term “programmatic,” in relation to advertising, it is a relatively new concept that is used to describe the use of software or other automated processes in the buying and selling of digital media. In the not too distant past, the …
With all the excitement on our original post about the next ad network to most likely go bankrupt, we decided to follow this up with a post to help you diagnose whether an ad network is about to go out of business. We know how painful …
One of the biggest risks for publishers is working with ad networks that either pay late or not at all. Unfortunately, many publishers have suffered this fate with the bankruptcies of Mode Media and Say Media. There are also many scammy ad networks that never intended …
If you’ve been blogging for any considerable length of time, you’ll know that one of the biggest challenges bloggers face is figuring out how to increase the revenue from their blogs. One seemingly obvious method to do this might be to increase the traffic to your …
The Internet has drastically changed our economic landscape. With just a website and a product or service, you can now access a worldwide market. Of course, you still need tools to help things run efficiently but – that’s where eCommerce platforms come in. They are an …
The Power of Wikipedia for Keyword Research The world’s biggest online information repository is also a killer source of keywords. Think about it. Wikipedia is a global collaborative, multilingual, free-access, free-content Internet encyclopedia. With 30 million articles and 18 billion page views monthly, it’s probably one …
As of October 31, 2016, the much beloved and pioneer of Twitter auto-posting, Twitterfeed.com is ceasing operations. We wish Mario, the founder of Twitterfeed, all the best. They posted the following on their website: Twitterfeed will be shutting its doors on Oct. 31st. Please transition your …
Snapchat opened its doors only five years ago. Today this social media platform is stronger than ever, and it looks like its future is even brighter. However, if you’re a business owner that’s over 20 years old, there’s still a decent chance you don’t know how …
NoSQL databases offer improved performance, spur ecommerce innovation, may be less expensive than other options, and could improve management of big data. In short, your ecommerce business’s next competitive advantage could be your database. Competitive advantages are slippery things. For example, a few years ago you …
