Category: Màrqueting per Internet

Indispensable SEO Tools, from Free to Expensive

Search engine optimization is rooted in data: technical data, analytical data, and contextual data. The tools you use to access that data fuel your ability to make smart SEO decisions, to keep your performance moving in the right direction. En aquest lloc, I’ll recommend SEO tools

HTTPS Is Important for More Reasons Than SEO

A website’s use of the secure protocol — as evidenced by the HTTPS designation and the presence of a security certificate — is a priority for search engines. But recent changes to Google Chrome make it important for web browsers, massa. HTTPS and Browser Behavior Google

Creating Dynamic Ads on Facebook

In “Using AdWords’ New ‘Responsive Ads’ Format,” my article from February 2017, I explained how AdWords allows advertisers to insert ad content on the fly, such as a logo, imatges, text, and the business name. It’s a cool feature for advertisers short on time and design

The State of Social Advertising and Tracking

What a year 2017 was for social advertising and tracking. What stayed the same, what’s new, and what is on the horizon? Let’s get into it. What Stayed the Same UTM links are still crucial to understanding ad performance. We may never move beyond UTM tags,

Create Google Docs from a Google Sheet

Your business can use Google Apps Script to pull data from the rows and columns of a Google Sheet and create individualized Google Docs that include only the information needed. This can make your business and the folks running it more productive. Here’s an example. Imagine

Driving B2B Revenue through Personalization

Shoppers want a personalized experience. It used to be that ecommerce sites offered what shoppers asked for. Ara, thanks to personalization, ecommerce sites do that, i més. They know in advance what shoppers want or need. Personalization adds value. It builds a relationship. Personalization is common

Google Data Studio: Track Sales, ROI from All Sources

The proliferation of marketplaces and advertising channels represents a data challenge for ecommerce merchants. Increasingly, merchants are selling on Amazon, eBay, and Walmart, per exemple, in addition to their own websites. Many are now advertising beyond Google AdWords and Bing ads to other channels, such as

13 Tools for Responsive Web Design

Responsive web design ensures a site renders well on different devices and screens. Use responsive design tools to make sure your users have an optimal viewing experience. Here is a list of responsive design tools. There are tools to build responsive web page elements, and tools

How to benefit from Amazon ads

Amazon Marketing Services offers three advertising options, for vendors and sellers: Product Display Ads, Sponsored Products, and Headline Search Ads. To win the Buy Box and build your brand, know which type of ad to use and how to use it — whether you sell on

11 Amazon Seller Tools to Manage Customer Feedback

Amazon’s metrics help keep sellers aligned with the company’s overall mission of outstanding service for all customers. But the process of managing and optimizing customer feedback, product reviews, and overall seller ratings can be time-consuming. For Amazon sellers, managing reviews, classificacions, and feedback can be time

SEO: 8 Ways UX and Design Could Reduce Traffic

For more than a decade I’ve optimized organic search performance for big and small companies. They often come to my team with greatly diminished search performance stemming from decisions based solely on user experience and design. The decisions resulted in changes to internal linking structures and

6 Ways Web Developers Can Improve SEO

The relationship between web developers and search-engine-optimization teams is sometimes contentious. Seemingly unrelated technical decisions by developers can impact organic search traffic. But there are enormous SEO benefits in working with development personnel and their release planning and testing cycles. En 13 anys, I’ve encountered just

Optimizing Checkout Flow in WooCommerce

Abandoned shopping carts are a hurdle for online merchants. Abandonment rates range from 60 a 80 per cent, depending on the study. Some of this is “window shopping” on the part of visitors. Some of it is due to the complexity of your checkout process. Thus optimizing

12 New Social Media Tools for 2018

Improve your social media marketing this year with a slew of new tools. Create content to promote your brand, engage with customers, and track your success. Here is a list of new social media tools for 2018. There are tools to create infographics, stories, contests, i…