Bing has been busy. It just announced the launch of its new campaign planner feature, which aims to add ease of use for webmasters and, earlier this week, Bing rolled out tablet device targeting into the same category as desktops for Bing Ads.
So, what is all the fuss about?
Campaign Planner in a Nutshell
Similar to Google's AdWords tool, Campaign Planner provides insights from data collected from Yahoo and Bing. This information helps advertisers make decisions based on data, not hunches. Further, Campaign Planner is a research tool that can be used for:
- Keyword suggestions
- Information on trending search traffic
- Insight into industry benchmarks and competitors
From the left sidebar, users are able to select which vertical most closely represents the brand (or search for a specific product name). Once a user has selected the vertical, Bing displays results for the following metrics:
- Product Name
- Search Volume
- Desktop Volume
- Smartphone Volume
- Tablet Volume
- Average CPC
- Best Position CPC
- Sidebar CPC
To dig down even further, advertisers can click on a specific product name to glean more information. This feature is most important for showing trending information.
Access to a set of keyword recommendations takes so much of the guesswork out of advertising and organic search. Advertisers have to strike the balance between having relevant keywords, choosing keywords that have a good monthly search volume and being realistic about what they can actually rank for.
View the Competitive Landscape
It's important to understand not only what the most competitive keywords are, but also who the competition is. Once a specific set has been identified, users are able to access the top brands or URLs for ad coverage for that particular category.
Keep Tabs on...Everything
The option to add products to track or watch is maybe one of the coolest features of this new release. This eliminates the need to create a complex report or search for the particular product each time an advertiser logs in to Bing Ads.