Author: billy24

How to Write Text Ads in AdWords, for Ecommerce

AdWords, Google’s advertising platform, is the engine driving online sales for many small and mid-sized ecommerce operations. Sellers that want to get the most from text ads in AdWords should learn simple, direct copywriting and do a whole lot of split testing. The AdWords platform has …

11 Free WordPress Ecommerce Themes for 2018

The world’s most popular content management system, WordPress, has a lot to offer anyone who wants to open an online store. There’s a constant stream of new themes, many of which are free. Here is a list of new ecommerce themes for WordPress. Most of these …

SEO: How to Super Search with Advanced Operators

Have you ever typed a phrase into Google and been disappointed with the results? This collection of advanced search operators will help you narrow the results to get closer to what you’re looking for. As a search marketing practitioner, I use advanced search operators to understand …

Getting Started with Google Tag Manager, for Ecommerce

Many websites lose reporting from one of their marketing or analytics platforms. The culprit is usually the removal of tags during updates to the sites. Tags are critical for ecommerce merchants. For example, Google Analytics has page tags and ecommerce tags. Google AdWords has conversion tags. …

17 Amazon Seller Tools to Find Profitable Products

As an Amazon merchant, I’m always looking for the next best product to sell — a high-potential item that no seller has discovered. In this article, I will share 17 Amazon seller tools that help source new products. Select a tool from the list, put together …

16 New Social Media Tools for Merchants

Take advantage of new and updated social media tools to enhance your ecommerce business. Here is a list of recent updates from social media platforms. There are tools for content monetization, messaging, podcasting, tagging, analytics, customer interaction, and more. Facebook Facebook is testing new tools and …

High-performing Facebook Ad Placements (in 4 Steps)

In 2018, Facebook ads can appear on Facebook itself, Facebook Messenger, Instagram, and the Audience Network. Facebook is no longer a one-option platform. Advertisers must now keep a close eye on how their ads render on all platforms. Otherwise, you might be wasting money. Consider Instagram …

Nokia launches Nokia 6, Nokia 7 and Nokia 8 in India

In an event today, Finnish smartphone maker Nokia announced a new line-up of devices running Android. All these smartphones were announced by the company during MWC last month in Barcelona making this the fastest launch of Nokia devices after the global reveal. You can head down …