HTTPS Is Important for More Reasons Than SEO

A website’s use of the secure protocol — as evidenced by the HTTPS designation and the presence of a security certificate — is a priority for search engines. But recent changes to Google Chrome make it important for web browsers, جداً. HTTPS and Browser Behavior Google

Creating Dynamic Ads on Facebook

In “Using AdWords’ New ‘Responsive Ads’ Format,” my article from February 2017, I explained how AdWords allows advertisers to insert ad content on the fly, such as a logo, الصور, نص, and the business name. It’s a cool feature for advertisers short on time and design

Create Google Docs from a Google Sheet

Your business can use Google Apps Script to pull data from the rows and columns of a Google Sheet and create individualized Google Docs that include only the information needed. This can make your business and the folks running it more productive. Here’s an example. Imagine

Driving B2B Revenue through Personalization

Shoppers want a personalized experience. It used to be that ecommerce sites offered what shoppers asked for. الآن, thanks to personalization, ecommerce sites do that, وأكثر. They know in advance what shoppers want or need. Personalization adds value. It builds a relationship. Personalization is common

Google Data Studio: Track Sales, ROI from All Sources

The proliferation of marketplaces and advertising channels represents a data challenge for ecommerce merchants. Increasingly, merchants are selling on Amazon, موقع إي باي, and Walmart, على سبيل المثال, in addition to their own websites. Many are now advertising beyond Google AdWords and Bing ads to other channels, مثل…

13 Tools for Responsive Web Design

Responsive web design ensures a site renders well on different devices and screens. Use responsive design tools to make sure your users have an optimal viewing experience. Here is a list of responsive design tools. There are tools to build responsive web page elements, and tools

How to benefit from Amazon ads

Amazon Marketing Services offers three advertising options, for vendors and sellers: Product Display Ads, Sponsored Products, and Headline Search Ads. To win the Buy Box and build your brand, know which type of ad to use and how to use it — whether you sell on

11 Amazon Seller Tools to Manage Customer Feedback

Amazon’s metrics help keep sellers aligned with the company’s overall mission of outstanding service for all customers. But the process of managing and optimizing customer feedback, product reviews, and overall seller ratings can be time-consuming. For Amazon sellers, managing reviews, ratings, and feedback can be time