5 New & Improved Twitter Features Marketers Should Use
Profile Pages Receive an Update
Pages now have a custom-made header and bigger inset profile image the place the brand new look seems similar to Facebook pages and profiles. This presents manufacturers a special format to play in than earlier than with the outstanding header. According to Twitter, everybody could have the brand new format turned on by May 28.
Meet direct response advertisements: Advertisers are being launched new advert codecs with actions comparable to app installs, click on-to-name the place the cellular consumer can interact with advertisers by clicking a button, and e-mail signups proper from the app. Companies like Spotify and Square are already beginning to experiment.
Twitter beefed up the straightforward program and added enhancements to permit media companions to share video and different content material on the platform instantly within the Twitter stream in a “media ahead” format with a one-click on play choice.
More Engaging Tweets Appear Larger
Twitter lets customers and types stand out much more now. In an effort to raise partaking content material, Twitter reconfigured tweets that obtain extra engagement to seem bigger in feeds, giving manufacturers and customers a chance to obtain much more engagement.
Roll Out of the Photo Collage
Twitter launched its variation of the slideshow referred to as a photograph collage, the place manufacturers can add multiple photograph into tweets. Ever since its launch, manufacturers have performed round with creating fascinating mosaics utilizing as much as 4 pictures to create a compelling visible.
Brands have activated this function with fan name-outs, consumer-generated content material (UGC), how-to guides, quote highlights, occasion promotions, content material previews, and winner bulletins so as to be higher storytellers.
Users can add two to 4 pictures and switch an atypical photograph add into a unprecedented one.
Here are a number of manufacturers which are making probably the most out of the collage functionality:
General Electric asks customers which materials check they’d wish to see by displaying an instance of every.
Nike took collage to a different degree by incorporating UGC on this and making it many photographs inside only one.
Dove takes an odd bar cleaning soap shot and shares the product on totally different cleaning soap dispensers, asking customers which look and cleaning soap they like the best.
Instead of only one picture, Dove Men + Care included all Final Four picks into a singular photograph.
A mannequin wears the Premiere watch in 4 totally different photographs, with three black and white photographs and one coloured one to spotlight her arm sweet.
Smuckers exhibits customers find out how to simply use 4 elements to create a mouthwatering appetizer in simply two easy aspect-by-aspect earlier than and after photographs.
In 4 easy steps, Chobani illustrates how shoppers can obtain happiness by “flipping” the granola into their yogurt.