4 Statistics About Pinterest Users You Need to Know [Study]

A new research reveals new Pinterest statistics on ladies vs. males pinning, hottest pin classes, manufacturers getting probably the most repins, and prime pinning occasions.Since launching its Guided Search perform, Pinterest is shortly evolving right into a discovery platform.In reality, it is attainable that Pinterest might develop into a serious e-commerce participant and probably problem Google on product search, in accordance to RJMetrics, which ran a research of fifty,000 random pinners and their pins to see how individuals are utilizing Pinterest.So who precisely makes up the Pinterest viewers?

B. Women Far Out-Pin Men

According to the research, ladies make up roughly eighty % of pinners. Additionally, ladies submit ninety two % of all pins on the site.

Even although Pinterest has all the time been largely dominated by ladies, exercise has grown from 87 % to ninety four % in lower than three years.

Pinterest Percentage of Pins by Men

P. What Do Women Find Pinteresting?

On common, feminine Pinterest customers are posting a mean of 158 pins. The prime classes for pins embrace:

  • Food & Drink
  • DIY & Crafts
  • Home Décor
  • Holidays & Events
  • Hair & Beauty
  • Women's Fashion
  • Design
  • Kids
  • Art
  • Weddings
  • Travel
  • Gardening
  • Photography
  • Film, Music, & Books
  • Health & Fitness
  • Education
  • Humor
  • Products
  • Animals
  • Outdoors

A. Which Domains Are Dominating?

Brands using Pinterest profit from the truth that every pin can hyperlink to a selected URL. When RJMetrics weeded out the consumer-generated content material websites like Tumblr and Blogspot, the highest domains ranked by variety of repins embrace:

  • Etsy.com
  • Urbanoutfitters.com
  • Williams-sonoma.com
  • Westelm.com
  • Reykjavikcornerstore.com
  • Poketo.com
  • Brides.com
  • Plowhearth.com
  • Screened.com
  • Academy.com
  • Ae.com

Etsy is the clear dominator of the variety of repins by site. Surprisingly, solely H % of the full pins are coming instantly from Etsy. A whopping sixty seven % are pinned utilizing the Pinterest bookmarklet.

4. Prime (Pinning) Time

There are clear seasonal developments within the kinds of pins that customers are sharing. Holiday-themed pins start taking an upward spike in August, gardening pins begin in December, and well being and health tendencies start shifting up within the early a part of the yr (New Year's resolutions, anybody?).

The chart under shows prime pinning occasions of day. Pins start growing all through the day, with a last spike within the night.

Pinterest Hourly Pinning Activity

What Does the Future Hold for Pinterest?

With the addition of the Guided Search function, Pinterest is staking its declare on the search market – although do not anticipate Pinterest to instantly problem Google.

BuzzFeed reported earlier this week that Jason Wilson led the cost on Pinterest's new search performance and that it was largely constructed on the thought of shifting away from textual content-based mostly search engines like google and yahoo. This evolution leaves far more room for discovery than Pinterest's earlier capabilities.

Based on Pinterest's $A.H billion valuation, what do you assume the longer term holds for the social platform?

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