What if you want to automate the way your readers are notified of your new blog posts?
You want it to be easy to both you and the readers, and you don’t have time to send a mass email to all your subscribers every time you publish a post.
Well, the answer lies in RSS. RSS, which means Rich Site Syndication is where you can get a feed of your blog’s content. It strips down all the design and converts your site into simple text format.
With the Feedburner service from Google, you can create a feed for you website and have your readers subscribe to that feed, so they get your new posts in real time usually through RSS reader apps like Feedly or any of the Google Reader alternatives.
However, not all subscribers would have access to an RSS reader. Or not all of them would want to check their readers every time they want to see if there’s something new.
A more immediate medium with the advantage of push notification is email. Thanks to RSS email subscription plugins for WordPress, you can put a form in your blog so subscribers can get your newest posts straight to their inbox. This method makes sharing your new content faster with less work.
If you want to offer this option for your blog, you would need a Feedburner account. After setting up your feed, go to the Optimize tab and click Email Subscriptions. Click Activate, then click Save.
Once you have the email subscription activated for your feed, you can then start configuring forms to put into your blog.
Best Feedburner Email subscription WordPress plugins
This plugin is a simple widget that you can put on your sidebar or footer. All configurations are done within the widget area including entering your feed address, editing the sidebar title and form elements, as well as adding the custom script and CSS.
The example below is a widget using the default settings of the plugin.
2. WP Subscribe
WP Subscribe is similar to the previous plugin mentioned, albeit with a few limitations.
The settings are also found within the widget, and you only need to enter a few information like your Feedburner ID and custom titles, text and placeholders for the form.
Although it has a great flat theme design, there’s no way to customize it from the front end.
However, if you’re okay with the widget design as seen below, then this plugin is a unique way of getting RSS subscribers through email.
If you want to be aggressive in getting subscribers, a pop-up usually encourages more sign ups. This plugin is great for that.
To configure the plugin, go to Settings>Elegant Subscription Popup.
Here you need to enter your Feedburner ID, and you can customize several design elements like the popup text and background color. You can also set the delay before the popup loads as well as how many days before the popup appears again for repeat visitors.
Here’s how the popup appears with a white background:
Which Feedburner WordPress plugin are You going to use?
There are not a lot of plugins that integrate with Feedburner. What you usually find are WordPress plugins for MailChimp or AWeber, which are the more popular email subscription services these days.
Despite the declaration that RSS is a dying medium, it still proves useful in this particular case. The immediacy of RSS cannot be matched by regular email newsletters. People will always want to be the first to know, especially when it comes to information from blogs that they follow.