Should you use Pinterest to improve your business? Nowadays, pinterest has becoming one of the best social media tool for business. when it was first introduced in the market most of the people were hesitant of how flourishing it would be. But many businesses use and consider it as more visual structure of marketing. In fact based on the latest statistic, Pinterest business is creating more traffic referral for businesses compared to LinkedIn,YouTube and Google +. That simply says more about the capability of the site.
How to make Pinterest work for your business
Know your Potential Customers In pinterest
The most dominant user of Pinterest today is women ages between 25 and 34 – this figure is very helpful for you to decide before moving forward with Pinterest business. Though men start joining but still women remain the foremost user of the site.
Have a Pinterest Business Account
To make your business known online you need to have a business account on Pinterest, that includes company and business profile. This will help potential client to easily find your business and to know more about your products and services.
Add “pin it” to your Bookmarks
Try to install “pin it” button to your browsers bookmarks toolbar, this allows you easily to pin images directly to your boards while browsing other websites.
Create Community In Pinterest
Create online community with Pinterest and try to include consumer based videos and images to make feel the member of your community that they are part of your brand. As well it can generate excitement to your followers, providing more direct type of marketing.
Have a Pinterest Friendly Business
In using Pinterest make sure that your business is Pinterest friendly. Usually businesses like retail and restaurants are very suitable in marketing using Pinterest business. They have plenty of opportunity to generate pins that surround their menu items, special offers, product launches and boards that are not openly narrated to their company but still catch customers involved.
Make sure that your Website, Images, and YouTube channel have “pin it” Button
Due to this people can easily pin from your website. The more visitors comment, share, pin and repin your videos and images the more it become viral and expose to the community.
Have a Pinterest Friendly Website
It is important that your website is visually oriented and assure that your website offers a lot of image content for visitors to share. Before creating account in Pinterest check your site first if it is Pinterest friendly and ample of visual content.
Be active in Pinterest
Just like any other networking sites if you join Pinterest you should be an active user. You need be active in following, pinning, repining, and commenting in regular basis. Just in case you don’t have time to do such things you need to allocate someone doing such task.
Bear in mind that in creating pinboards and pinning images that are closely related to your brands is a good idea and this give you the range to be more appealing and even more appropriate to your potential customers.
Be Pinnable in Pinterest
Enrich your website with diagrams, infographics, pictures, videos and images. This gives your visitor something to pin; images and pictures makes your website easier to post to other social media platforms like Facebook and Google+.
Infographics is the attractive and efficient way to communicate information to your Pinterest followers with extremely visual platform.
Try to incorporate tools and applications in your Pinterest marketing campaign. Firstly, you should install Pinterest’s toolbar button that let the user to pin images while surfing the web. As well try to a have third party applications like PinPuff used to analyze “pinfluence” and know how efficient your pins are; or a Google Chrome extension Pin Search that allows the user to search related links basing on pinned images.