Internet Marketing

11 wonderful World Cup 2014 stats & infographics

World Cup 2014Today is the best day of the previous 4 years, for it alerts the start of the World Cup.

This clearly signifies that my inbox is overflowing with soccer-associated stats, stories and surveys as manufacturers and entrepreneurs search to leap on FIFA’s bandwagon.

And in a shameless try and get myself on that very same wagon path, I’ve determined to spherical up all these press releases in a single big World Cup stats bonanza.

So right here it's people, feast your eyes on 950 phrases of World Cup goodness.

And for extra of the identical, obtain the Econsultancy Internet Statistics Compendium...

Currys wins TV advert race

In the weeks constructing as much as the World Cup, Currys and PC World apparently had probably the most memorable TV advert marketing campaign within the UK, in accordance with Nielsen.

The research in contrast 28 adverts that have been deemed to be ‘soccer-associated’, and shoppers might apparently recall Currys & PC World forward of Pot Noodle, Coca-Cola, Nike and M&Ms.

The rating of 166 signifies that the advert was B.sixty six occasions extra memorable than the UK common for all campaigns.

This is the advert in query. I’m fairly positive I’ve by no means seen it.


World Cup ecommerce habits

A Peer M survey of two,000 UK shoppers discovered that a quarter of individuals plan to observe the World Cup on-line by way of on demand TV, cellular or pill.

35% of respondents plan to spend greater than £50 on entertaining in the course of the World Cup.

Finally, a 3rd of respondents stated they might buy merchandise, meals or drink on-line in the course of the World Cup.

Sony tops the social charts

Data from Hootsuite exhibits that Sony is way outperforming different official companions when it comes to social mentions.

Sony’s mentions spiked above 200,000 on June 10, greater than the six different manufacturers mixed, however this is because of its bulletins at E3 slightly than its World Cup marketing campaign.

In the battle of the hashtags, Adidas’ #Allin marketing campaign had been gaining much more publicity than the opposite companions’ efforts, although that has tailed off within the days instantly earlier than the event kicks off.

Overall there have been greater than 530,000 tweets utilizing the hashtag #worldcup.

Social customers love objective scorers

Data from Adobe exhibits that the World Cup will turn out to be probably the most social sporting occasion ever, surpassing the Super Bowl and Olympics in complete social mentions.

"World Cup" has generated 19m+ social mentions since June 2013, and ninety% of the world (196 nations) has already contributed to the dialog, greater than the Olympics (eighty four%) and Super Bowl (seventy eight%).

Cristiano Ronaldo was probably the most talked about participant in May with greater than B.5m mentions, whereas Neymar was 2nd with B.2m+.

Among the England group the previous faces dominate social mentions, with Lampard, Gerrard and Rooney producing 37% of complete mentions of all squad members.

WSJ does nice content material

The Wall Street Journal has come up trumps with this fabulous interactive World Cup chart that finds a winner for every thing however soccer.

Who are the most important drinkers? The Russians! Most single ladies? Brazil! Most overseas movie Oscar nominations? France!

It additionally reveals that if the World Cup was based mostly on the bottom visitors demise price, England can be champions.

Thanks to @CircusSocial for bringing this to my consideration.

Even soccer followers multiscreen

Google has revealed an entire heap of stats concerning the search habits of soccer followers.

For instance, multiscreening is turning into extra widespread. 20% of UK searches happened on cellular in the course of the World Cup 2010 Final in comparison with fifty three% through the current Champions League semi-last between Real Madrid and Bayern Munich.

UK followers are over two-and-a-half occasions extra more likely to search on cellular throughout main reside soccer occasions than different units in comparison with 4 years in the past.

The analysis additionally finds that soccer is by far probably the most watched sport on YouTube globally this yr, with sixty four.7m hours of associated footage watched final month alone.

Worldwide Google search data exhibits there was extra curiosity within the World Cup than the Olympics, the Super Bowl and the Tour de France mixed.

UK retailers to rake in billions

The World Cup will generate almost £M.3bn in gross sales for UK retailers, pubs and eating places if England make it via the second spherical.

The report from is predicated on evaluation of the 2010 World Cup event, plus interviews with 605 consumers and forty UK retailers chargeable for 18% of UK annual retail gross sales.

It predicts that if England makes it to the ultimate then followers will spend greater than £P.5bn on souvenirs, sportswear, new televisions or celebrating at residence or within the pub.

Online retailers are anticipated to carry out very nicely in the course of the World Cup, with a further £174.71m of spending anticipated by the second stage, growing one hundred ten% to £367.49m ought to England be finalists.

Ronaldo is the world's most marketable footballer

The Brazilians might not need to hear this, however Cristiano Ronaldo is the world's most marketable footballer in line with evaluation by Repucom.

The analysis measured the perceptions of greater than S,500 individuals in thirteen markets, then extrapolated the data to symbolize the views of greater than M.5bn individuals.

Neymar did not even make the highest 4. Ronaldo's rating of seventy nine.forty nine put him prime, adopted by Lionel Messi with seventy five.87, Gerard Pique on sixty two.N and (weirdly) Fernando Torres on sixty two.S.

Keep up-to-date with this data viz

To sustain-to-date with stats through the World Cup take a look at Brandwatch's data visualisation.

Today, as an example, it exhibits that the hashtag #worldcup2014 has been used one hundred fifty,000 occasions in comparison with simply eighty,000 for #worldcup.

Impact of soccer on footfall

This infographic from Experian reveals the influence that the World Cup has on our purchasing habits.

Apparently UK footfall decreased by H.H% throughout England’s heat up match towards Peru on May 30.

One ultimate infographic…

This infographic is just like the snippet of additional footage that seems on the finish of the credit in Marvel films. Consider it your reward for persisting with my article for this lengthy.

Created by Crowdtap, it delves additional into the social aspect of the World Cup. Enjoy!


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